Schema Markup for AEO: The 5 Types That Get You Cited by AI

Why schema markup matters for AI visibility

AI engines do not read your website the way a human does. They parse structured signals — and JSON-LD schema is the most explicit signal you can give them. Brands with complete schema coverage see meaningfully higher MentionShare than those relying on unstructured prose alone.

Here are the five schema types that move the needle.

1. FAQPage — highest impact

FAQPage schema wraps question-and-answer pairs in a machine-readable format that AI engines extract directly. When ChatGPT or Perplexity needs to answer a buyer-intent query, structured FAQ content is the first place it looks.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is the best HR software for small teams?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "For teams under 50, [YourProduct] offers..."
    }
  }]
}

Target your top 5–10 missed buyer-intent prompts from TrueCite and write one FAQ entry per prompt.

2. Organization — brand identity

Organization schema with `sameAs` links tells AI engines that your brand name, your G2 profile, your LinkedIn page, and your Crunchbase entry are all the same entity. This consolidation improves citation confidence significantly.

Include: name, url, logo, description, foundingDate, and sameAs links to G2, LinkedIn, Crunchbase, and your social profiles.

3. Product — commercial intent

Product schema signals that a page is a commercial offering. AI engines use this to distinguish product pages from informational content when answering "best X for Y" queries.

Include: name, description, offers (with price and priceCurrency), and aggregateRating if you have reviews.

4. HowTo — how-to queries

HowTo schema captures step-by-step query traffic. AI engines like Perplexity surface HowTo content prominently for procedural queries ("how to improve AI visibility" / "how to add llms.txt").

5. Article with author — E-E-A-T

Article schema with an identified author builds E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals that AI engines use to weight content quality. Include author name, jobTitle, and url.

Check all 5 with TrueCite

TrueCite's Schema Audit scans any URL and identifies which of these 5 schema types are missing or malformed. It then generates the exact JSON-LD to add — ready to paste into your CMS.